This section covers interviews, articles or reviews of our work or commentary by our founder, Heather Taylor. Some will point to the original article or if it is in print only, a copy has been reproduced on this site.

2016

  • February: 4 Content Myths Blasted by The Economist Group | Feature | Content Science Review
  • February: Marketing Research Data: Content preferences of 530 global executives | Video Interview | Marketing Sherpa
  • March: What does content strategy mean at The Economist? | Interview | Econsultancy

2015

2014

  • January: The power of pins – and tweets and likes | Blog | Commerce@Ogilvy
  • January: Short And Simple Is In | Blog | Lane Terralever
  • February: Five Tips for Creating Videos That Build Brand and Drive Sales by Seth Price | Blog | Marketing Profs
  • February: 9 Communications Pros React to the Facebook – Whatsapp Deal | Blog | Firebrand Group
  • February: Social Media Video Marketing Is About to Explode! | Blog | Strathcom Media
  • February: Why Using Vine for Online Marketing Makes Sense | Blog | Always There
  • February: SMW NYC Recap: Day 2 From Social@Ogilvy | Blog | Social Media Week
  • February: SMW NYC Recap: Day 3 From Social@Ogilvy | Blog | Social Media Week
  • March: Video Marketing Goes Beyond YouTube. Have You Explored These 3 Options? | Blog | Entrepreneur
  • April: From conversations to conversions by Prasad Sangameshwaran | Feature | The Hindu Business Line
  • April: 3 Common Misconceptions About Online Video Marketing | Blog | 

2013

  • February: Recap: Econsultancy’s Social Media Showdown | Blog | Going Social
  • July: Closing the Brand Advocacy Gap | Blog | Social K Communications
  • July: How brands can win on Instagram and Vine | Blog | The Drum
  • August: Vine Super-Users Earning a Living via Social Media By Gabrielle Karol | News | Fox Business
  • Targeted Website Traffic with Twitter and Vine | Blog | Traffic Building Tips
  • September: The 7th Chamber Presents Branding With Vine and Instagram by Jason Koh | Blog | Office Lease Centre
  • September: Served Fresh Media at Adweek’s “Brands on Vine & Instagram” | Blog | Served Fresh Media
  • October: The Video Marketing Guide to Vine, Instagram, Vimeo, YouTube & Google Hangouts by Eric Hinson | Blog | Unbounce
  • November: 4 Networks That Should NOT be at the Forefront of Your B2B Social Strategy by Aseem Badshah | Blog | Socedo

2012

  • February: 90 per cent of marketers using content marketing | Blog | Red Rocket Media
  • February: Email marketers advised to review B2B data to discover best time to send messages | Blog | Mardevdm2
  • March: Boost Business with email validation | Blog | Experian
  • April: Witnessing Creation | Review | Thoroughly Good Blog

2011

2010

  • May: Community Relations | Interview [Audio] | Redcatco
  • May: Social Media in Business Conference | Review | Social Recruiter
  • May: Recording of my talk at SMIB10 | Recording | PCM Creative
  • Web editor Let’s Talk PayPal | Interview | SMIBEvents
  • May: The Media Coach – 28th May 2010 | Interview | The Media Coach Radio Show
  • July: Social Media Workshop Success | Review | Digital White
  • August: Transcripts of Foviance Customer Service roundtable discussion [PDF] | Discussion | Fovience
  • August: Article on National Complaints Day discussions | Opinion | MyCustomer.com
  • August: PayPal Builds Community and Slashes Costs with Internet Video | Interview |OnlineVideo.net
  • September: Geeks Speak: The social media machine | Interview | IT in Canada
  • October: Giffgaff proves communities respond to being rewarded | Opinion | New Media Age
  • October: First step when building online community is weighing up customer desire | Opinion | New Media Age
  • October: The positive cult of giffgaff | Interview | The fonecast
  • November: Beta expert highlight: Heather Taylor | Blog | MinuteBox
  • November: Social Media Week London Scores Stellar Advisory Board | Blog | Chinwag

2009